Rumble in the Morning is a comic radio program broadcast weekday mornings on FM99 in Virginia and hosted by Rick Rumble.
The show is scheduled to air weekdays from 5:30AM to 10:00AM (though they often begin and end several minutes late, sometimes going to 10:15). The host(s) typically begin the program by announcing what is coming up on the show that day. They then take calls from their listeners and gives away prizes to the first caller of each show. They continue taking listener calls throughout the day, in addition to reading some listener e-mails. Sometimes they will introduce a particularly ridiculous, confusing, or embarrassing phone call as "Stupid Call of the Day."
In addition to the regular news, traffic, and sports reports, the Rumble in the morning show has a number of segments unique to their show, including:
The Rumble in the Morning show also conducts formal interviews with celebrities, politicians, authors, heads or members of organizations, and even ordinary citizens who were somehow involved in news stories. The show is also known for conducting fake celebrity phone interviews, for which Rumble and staff members impersonate the celebrity in question or for which a real-life interview is edited for humorous effect. Among the celebrities who have received this treatment are George W. Bush, Bill Clinton, Larry Flynt, Michael Jackson (and Michael Jackson's brain), Michael Vick, Barney Frank, and Paula Abdul.
On Thursday, the show often welcomes into the studio a comedian who is due to perform at The Funny Bone in Virginia Beach that weekend. Among the comedians who have been guests on the show are Tommy Davidson, Jim Florentine, Ralphie May, Aries Spears, Harland Williams, John Witherspoon, and, perhaps most frequently, the now deceased J. Medicine Hat.