Rugby United F.C.
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| Full name | Rugby Town Football Club |
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| Nickname(s) | The Valley |
| Founded | 1955 (as New Bilton Juniors) |
| Ground | Butlin Road Rugby, Warwickshire |
| Capacity | 6,000 (740 seated & 1,000 covered) |
| Chairman | Brian Melvin |
| Manager | Gary Moran |
| League | Northern Premier League Division One South |
| 2016–17 | Northern Premier League Division One South, 21/22 |
The club has played at Butlin Road since 1973.
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| Location | Butlin Road, Rugby, Warwickshire |
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| Owner | Rugby Town F.C. |
| Operator | Rugby Town F.C. |
| Capacity | 6,000 (740 seated) |
| Record attendance | 3,961 (Rugby Town vs. Northampton Town, 1984) |
| Surface | Grass |
| Opened | October 1973 |
| Tenants | |
| Rugby Town F.C. (1973–) | |
Rugby Town Football Club is a football club based in Rugby, Warwickshire, which plays in the Northern Premier League Division One South. It is nicknamed The Valley, and plays its home matches at Butlin Road. It was originally named New Bilton Juniors and renamed four times. First, in 1956, to Valley Sports. The next time was in 1971 to Valley Sports Rugby, or simply VS Rugby, then in 2000 to Rugby United, and again for the most recent time to Rugby Town F.C.
Formed by Keith Coughlan and under the name of New Bilton Juniors, the Valley played its first friendly match in 1955.
In 1956, the club was renamed for the first time, to Valley Sports and entered the Rugby and District Football League. The club progressed to the Coventry and North Warwickshire Football League in 1963, and to the United Counties League in 1969 changing the name to VS Rugby.
The club initially played at Thornfield and then briefly at Hillmorton Recreation ground when Thornfield was taken over for the sports centre before ground sharing with the then Southern League side Rugby Town at Oakfield. VS Rugby moved into their own ground, Butlin Road, in 1973 the first competitive game there being a 0-0 draw against Burton Park Wanderers in The United Counties league. In 1975 the club was invited to join the West Midlands League, and took part in the FA Cup for the first time in 1976, being knocked out in the first qualifying round.
In 1981, the Valley's most successful manager, Jimmy Knox, took over. He had previously successfully managed the then Rugby Town (for whom he had also made 452 appearances) and AP Leamington. Knox turned around the club's fortunes dramatically and in1983 they won The FA Vase, defeating Halesowen Town 1–0.
For the 1983/4 season the club joined The Southern League where success continued with the club winning The Midland Division in 1986/7, The Southern League Cup in 1989/90 and The Birmingham Senior Cup in 1988/9 and 1991/2.
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