Ruff Ryders
| Ruff Ryders Entertainment | |
|---|---|
 |
|
| Parent company | Universal Music Group |
| Founded | 1988 |
| Founder | Joaquin "Waah" Dean Darrin "Dee" Dean Chivon Dean |
| Status | Active |
| Distributor(s) |
Fontana Distribution (In the US) Universal Music Group (Outside the US) |
| Genre | Hip hop |
| Country of origin | United States |
| Location | Yonkers, NY |
| Official website | RuffRyders.com |
Ruff Ryders Entertainment is a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz. It operated as a subsidiary of Universal Music Group, and was distributed by Fontana Distribution.
Ruff Ryders' founders were initially famous for managing rappers DMX and The Lox who became multi-platinum stars for Def Jam Recordings and Bad Boy Records in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve, former Bad Boy Records group The L.O.X. - the trio consisting of Jadakiss, Styles P and Sheek Louch, all of whom also released successful solo projects under the label, Drag-On, and Jin, winner of BET's 106 & Park freestyle MC battle competition. The Deans' nephew Swizz Beatz is the main producer for most of the acts on the roster. In 2000, when DMX accepted an award for the best Rap album at the Billboard Music Awards, the rapper was joined on the stage by his fellow Ruff Ryders' artists. In 2001, Cassidy and the labelmate Yung Wun signed to the label Full Surface through Swizz Beatz.
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