The Royal Entry, also known by various names, including Triumphal Entry, Joyous Entry, consisted of the ceremonies and festivities accompanying a formal entry by a ruler or his representative into a city in the Middle Ages and Early Modern Period in Europe. The entry centred on a procession carrying the entering prince into the city, where he was greeted and paid appropriate homage by the civic authorities. A feast and other celebrations would follow.
The Entry began as a gesture of loyalty and fealty by a city to the ruler, with its origins in the adventus celebrated for Roman emperors, which were formal entries far more frequent than triumphs. The first visit by a new ruler was normally the occasion, or the first visit with a new spouse. For the capital they often merged with the Coronation festivities, and for provincial cities they replaced it, sometimes as part of a Royal Progress, or tour of major cities in a realm.
From the late Middle Ages entries became the occasion for increasingly lavish displays of pageantry and propaganda. The devising of the iconography, aside from highly conventional patterns into which it quickly settled, was managed with scrupulous care on the part of the welcoming city by municipal leaders in collaboration with the chapter of the cathedral, the university, or hired specialists. Often the greatest artists, writers and composers of the period were involved in the creation of temporary decorations, of which little record now survives, at least from the early period.
The contemporary account from Galbert of Bruges of the unadorned "Joyous Advent" of a newly installed Count of Flanders into "his" city of Bruges, in April 1127, shows that in the initial stage, undisguised by fawning and triumphalist imagery that came to disguise it, an Entry was similar to a parley, a formal truce between the rival powers of territorial magnate and walled city, in which reiteration of the city's "liberties" in the medieval sense, that is its rights and prerogatives, were set out in clear terms and legitimated by the presence of saintly relics: