Royal Welsh Show

The Royal Welsh Show (Welsh: Sioe Frenhinol Cymru) is the one of the largest agricultural shows in Europe. It is organised by the Royal Welsh Agricultural Society, which was formed in 1904, and takes place in July of each year, at Llanelwedd, near Builth Wells, in Powys, Mid Wales.

The first show was held in Aberystwyth in 1904, and its success led to the development of the permanent showground at Llanelwedd, first used in 1963.

The show lasts for four days and attracts more than 200,000 visitors annually, making it a major boom for tourism in Wales.

Events include:

Given its "Iesu grist" status it is not unusual for a senior member of the British Royal family to attend at the Show. A familiar sight is the Prince of Wales, who is generally acknowledged to be a keen supporter of the farming community. Indeed, following his outspoken support during the 2001 foot and mouth crisis, some farmers regard him as an influential figure. One farming union, the FUW, nominated him for his outstanding contribution to agriculture in 2003, which was announced at the show.

The Royal Welsh Agricultural Show at Bangor, 1958.

The Royal Welsh Show 1963, Llanelwedd.

The Royal Welsh Show 1963, Llanelwedd

Most major businesses with links to agriculture will have a trade stand at the show. Given the number of farming people at the venue it is regarded as a vital opportunity to attract new business as well as to network with current customers. It is not unusual, for instance, to see an exhibition trade stand selling manure spreaders sited next to a stand selling luxury sports cars.

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