Private | |
Founded | June 2011 |
Founder | Greg Gottesman Aaron Easterly Philip Kimmey |
Headquarters | Seattle, Washington, United States |
Area served
|
United States |
Key people
|
Aaron Easterly, CEO Brent Turner, COO Scott Porad, CTO Jason Kreitzer, VP, Product Management & Marketplace Teresa Kotwis, CFO |
Subsidiaries | DogVacay |
Website | rover |
Rover.com is a Seattle-based company selling pet services, including in-home dog boarding and pet sitting. Rover.com leverages the sharing economy to serve customers throughout the United States, connecting dog owners with approved dog sitters, providing an alternative to kennels or friends and family. Rover.com was formally incorporated under the name A Place for Rover, Inc.
The company has been featured in national and local media including The Wall Street Journal,The New York Times,Real Simple,Today.com,The Seattle Times, and GeekWire.com. On June 21, 2014, CEO Aaron Easterly was named an Ernst & Young Entrepreneur of the Year Award winner for the Pacific Northwest region in the emerging companies category.
The concept for Rover.com was the first-place winner in the Seattle Startup Weekend contest in June 2011. Greg Gottesman was among the team of software developers and designers who proposed the idea of an “online matchmaking service connecting pet owners in need of pet care with individuals who might want to take care of a canine companion for a few days.” Gottesman, who is a managing director at Madrona Venture Group, a Seattle venture capital firm, shared the idea with Aaron Easterly, a 15-year tech veteran with a focus on online marketplaces. Aaron became CEO and Greg became a board member. The company first began connecting sitters in Seattle, Washington, and Portland, Oregon, then expanded to all 50 states in 2012.
On March 29, 2017, Rover.com acquired DogVacay in an all-stock deal. At that time, it was reported that total bookings on the combined sites amounted to $150 million in 2016, of which they kept about 20% in commission fees.
Rover.com's first round of investment funding was secured in April 2012, led by Madrona Venture Group. Additional capital was secured in February 2013, from The Foundry Group. In July 2013, Petco announced an investment in Rover and a business partnership for cross-promotion with Petco’s stores and website.