Rotterdam International Film Festival
IFFR logo
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| Location | Rotterdam, Netherlands |
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| Founded | 1972 |
| Awards | Tiger Award |
| Website | http://www.IFFR.com/ |
The International Film Festival Rotterdam (IFFR) is an annual film festival held in various cinemas in Rotterdam, Netherlands at the end of January. Since its founding in 1972, it has become one of the most important events in the film world, maintaining its focus on independent and experimental filmmaking by emerging talents and established auteurs. The festival also has a unique focus on presenting cutting edge media art and artist's film, with most of the participants in the short film program identified as artists or experimental filmmakers. IFFR also hosts CineMart, for film producers to seek funding.
The International Film Festival Rotterdam management emphasizes diversity in its film programming and on building relationships with and between filmmakers and audiences. Rather than red-carpet events, the festival's design is to encourage film makers to mingle with attendees. As a result, the festival claims having "a unique atmosphere" and a "fiercely loyal following" locally and internationally - around 90% of tickets are sold to regular supporters.
The festival is described as having "a serious commitment to film lovers and film making - screenings are shown without 'popcorn breaks', trailers or other commercials. This sense of purpose plays a crucial role in attracting the best directors to the event, allowing it to forge a reputation for diversity, discovery and innovation."
The first festival — then called 'Film International' — was organized in June 1972 under the leadership of Huub Bals. IFFR's logo is a tiger, loosely based on the M.G.M. lion. From the beginning, the festival has profiled itself as a promoter of alternative, innovative and non-commercial films, with an emphasis on the Far East and developing countries. Around 1983, the festival founded CineMart to serve as a "regular film market," and later modified the business model to serve instead as a "co-production market", which helps a selected number of film producers connect with possible co-producers and funders for their film projects.
After the festival founder's sudden death in 1988, a fund was initiated and named after him (Hubert Bals Fund), used for supporting filmmakers from developing countries.
The non-competitive character of the festival changed in 1995, when the VPRO Tiger Awards were introduced—three yearly prizes for young filmmakers making their first or second film. The next year, Simon Field, formerly Cinema Director at the London Institute of Contemporary Arts, became director of the festival. In 2004 Sandra den Hamer took over as director of the festival, and from 2007 to 2015 the director was Ruger Wolfson. Since August 2015 the leadership is in the hands of film producer Bero Beyer. Despite financial difficulties in the mid-1980s, the festival has grown steadily, reaching more than 300,000 visitors in 2015.
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