Ross Honeywill

Ross Honeywill (1949) is an Australian social scientist. His books have been published in the US, China, Australia and New Zealand.

An Adjunct Associate Professor at the University of Tasmania's school of business and economics, Honeywill is Executive Director of the Centre for Social Economics, based in Melbourne Australia. He has a PhD from the University of Tasmania.

He developed the Desire Economy model and the NEO typology - both population classifications revealing a measure of high-value consumption - for North America, Australia and Asia.

He lives in Melbourne, Australia with conceptual artist and writer, Greer Honeywill.

In 1997 professional services firm KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour and appointed Honeywill director. Prior to KPMG Honeywill was a research director and management consultant. Before that, he worked as a retail manager and in arts administration.

Honeywill is the author of and contributor to business and social science books, as well as author of a number of mainstream books, including NEO Power, Lamarck's Evolution and Wasted. Lamarck's Evolution was launched by Nobel Laureate Professor Peter Doherty and John Long at the 2008 Melbourne Writers Festival. In 2011, Wasted was shortlisted in Australia for the Ned Kelly Award for true crime writing and is under development as a motion picture. The business/management book, One Hundred Thirteen Million Markets of One, is published in North America.

...
Wikipedia