Rosie's Diner

Rosie's Diner
Rosie's today
Location in Michigan
Restaurant information
Current owner(s)	Aaron Koehn
Food type	Diner
Street address	4500 14 Mile Road Rockford, Michigan 49341
Coordinates	43°10′34″N 85°33′32″W / 43.176187°N 85.558954°W / 43.176187; -85.558954Coordinates: 43°10′34″N 85°33′32″W / 43.176187°N 85.558954°W / 43.176187; -85.558954
Website	http://www.rosiesdiner.com/

Rosie's Diner is located in Cedar Springs, Michigan. The dining car originally opened during the 1940s in Little Ferry, New Jersey, as the Silver Dollar Diner. After multiple commercials were filmed in the diner for Bounty paper towels with fictional character Rosie the Waitress, the diner was renamed Rosie's. Previously offered to the Smithsonian Institution, the restaurant was sold in the 1990s to a Michigan artist who had the building moved to its current location next to another diner. A third diner was later moved to the site from Fulton, New York. A series of replicas were built as part of a chain of restaurants in the Denver area.

The restaurant was originally the Silver Dollar Diner in Little Ferry, New Jersey; it was built in 1946 by the Paramount Dining Car Company. The diner was located on U.S. Route 46 when it first opened in the 1940s. Rosie's was owned by Ralph Corrado, Jr. and his father before him. Corrado renamed the restaurant after the waitress character from the commercials in 1970.

Two other commercials were previously filmed in the building, one for Sanka and another for Pepsi in the earlier days of the restaurant. However, the series of TV commercials that made the diner famous were for Bounty paper towels. They were filmed at the diner during the 1970s when it was known as the Farmland Diner (local Little Ferry residents affectionately referred to it as "The Greasy Spoon"). Clumsy patrons would knock over beverages, and Rosie the Waitress, played by Nancy Walker, would clean up the mess using Bounty paper towels, pronouncing the product the "quicker picker-upper". Two decades after the first commercials were filmed, Walker was still cleaning up after her television customers, but in a studio instead of in the diner. Other companies like Ethan Allen Furniture and Sony used the New Jersey diner location for their advertisements. After 45 years and countless commercials in Little Ferry, Corrado placed the restaurant for sale.