Ron Andruff

Ronald Nicholas Andruff (born July 10, 1953 in Port Alberni, British Columbia and raised in Chemainus, British Columbia) is a Canadian hockey player.

Andruff was selected as the first draft pick of the Winnipeg Jets, of the breakaway World Hockey Association, as well as 32nd pick overall (second round) of the 1973 NHL Amateur Draft. Ron chose to join the Stanley Cup Champion, Montreal Canadiens. During his nine years as a pro, he had the distinction of winning the Bronze Medal with Team Canada in the Moscow Isvestia Tournament; shared in a Stanley Cup; won the American League Championship – the AL Scoring Title and the Les Cunningham Award for the league’s Most Valuable Player (as chosen by the media and players). He played his last two seasons in Germany with Mannheim Eis- und Rollsport Club (MERC) winning the Deutsche Meisterschaft (German National Hockey League Championship) along with the Lieblingsspieler (MVP award as selected by the fans).

While a pro athlete, Ron lent his name and support to causes which led to his nomination for the NHL’s Bill Masterton Trophy for his service as Honorary Chairman to Big Brothers Association, Colorado Chapter. The Masterton Trophy honors the NHL player who best exemplifies the qualities of perseverance, sportsmanship and dedication on and off the ice. He has served on the Board of the Waterbor Burn & Cancer Foundation (New York) and as a Trustee for Just a Drop water charity (London), and currently is an advocate for Peace and Sport (Monaco).

In 1982, Ron left the pro playing field but continued to work in sports, assuming the position of European Marketing Director for World Championship Tennis. He went on to establish his own sports marketing company in 1984, which acquired the International Basketball Federation (FIBA) [1] Cups and Championship rights for a five-year period. In 1988, seeing larger possibilities outside the traditional world of sports marketing, Ron founded Dynadx Technologies, Inc., a rotational poster advertising display system. This technology, while commonplace today, shifted the sports signage paradigm from location to time. By converting the concept of ‘purchasing single, disparate sign locations’ into purchasing ‘exclusive signage exposure around the entire playing field for specific periods of time’ – Dynadx brought a new dynamic to brand exposure and sports sponsorship. Today, these rotational advertising systems can be seen courtside at most NBA games, behind home plate at Major League Baseball parks across the United States and at countless soccer matches around the world.

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