A role model is a person whose behavior, example, or success is or can be emulated by others, especially by younger people. The term "role model" is credited to sociologist Robert K. Merton, who coined the phrase during his career. Merton hypothesized that individuals compare themselves with reference groups of people who occupy the social role to which the individual aspires. An example being the way young fans will idolize and imitate professional athletes or entertainment artists.
In the second half of the twentieth century, U.S. advocates for workplace equity popularized the term and concept of role models as part of a larger social capital lexicon—which also includes terms such as glass ceiling, networking, mentoring, and gatekeeper—serving to identify and address the problems barring non-dominant groups from professional success. Mainstream business literature subsequently adopted the terms and concepts, promoting them as pathways to success for all career climbers. In 1970 these terms were not in the general American vocabulary; by the mid-1990s they had become part of everyday speech. Although the term "role model" has been criticized more recently as "outdated", the term and its associated responsibility remains prominent in the public consciousness as a commonly used phrase, and a "powerful presence" in the entertainment industry and media.
A person's chosen role models may have a considerable impact on his or her career opportunities and choices. The suitability of a role model depends, in part, on the admirer’s perceived commonality with the model, who should provide an image of an ambitious yet realistic goal. For example, Benjamin Franklin served as the role model for countless nineteenth-century white businessmen, including such notables as Thomas Mellon, B.F. Goodrich, and Frederick Weyerhäuser. Later, the lack of commonalities between potential role models and would-be admirers helped perpetuate barriers to American minorities and women as they tried to advance in a business world dominated by white men, thus spurring late twentieth-century efforts to develop suitable role models for these groups.