Rocket Lawyer

Rocket Lawyer, Inc.

Type	Private Company
Industry	Legal technology, Internet
Founded	August, 2008
Headquarters	San Francisco, California
Key people	Charley Moore, Founder, Executive Chairman Dan Nye, President, CEO
Products	Attorney Services, Legal Forms, Legal Planning and Local Attorney Listings
Number of employees	100
Website	www.rocketlawyer.com

Rocket Lawyer is an online legal technology company founded by Charley Moore and based in San Francisco, California. Rocket Lawyer provides individuals and small to medium-sized businesses with online legal services—including incorporation, estate plans, legal health diagnostics, and legal document review. The site also provides a network of attorneys that consumers and small businesses can consult with on legal issues through its On Call service. Rocket Lawyer has received $43 million in funding and generates over $20 million in annual revenue.

In 1996, Moore began his career as an attorney at Venture Law Group where he participated in the early-stage representation of Yahoo! and Web TV. In 2009, Moore sold his company, OnStation Corp. He wanted to create an easy to use platform where legal documents can be created and shared by everyone, so he used the money from the sale, as well as early seed money to fund Rocket Lawyer.

From the beginning, the company has targeted entrepreneurs; its initial sales model charged entrepreneurs for individual legal documents at a lower cost than standard attorney rates. After the late-2000s recession, Rocket Lawyer switched to a monthly subscription-based model to increase sales. After making this change, Rocket Lawyer increased its annual revenue from $1 million in 2008 to $5 million in 2009, and increased its monthly visitors from 150,000 to 900,000 over the same period.

In January 2009, Rocket Lawyer raised $2 million from LexisNexis and appointed LexisNexis executive Ralph Calistri to its board. In December 2009, Dan Nye, the former CEO of LinkedIn, joined Rocket Lawyer's board of directors. Nye was initially brought on as a board member, but after a few months was named to president and CEO. This allowed Moore to transition to Executive Chairman. Nye focused on improving Rocket Lawyer’s customer service and utilizing an analytical approach to new products, including allowing customers to create free legal documents. This helped Rocket Lawyer boost new accounts from tens of thousands a month to over 100,000 a month.