Robert Salkowitz

Robert Louis Salkowitz (born April 28, 1967, Philadelphia, PA) is an author, educator and consultant whose work focuses on the social and business impact of technology innovation. He is the author/co-author of four books and has written extensively for business publications including Fast Company, Forbes, Entrepreneur and others on topics including generational change in the workplace, the impact of tech entrepreneurship in emerging economies, and the future of media and entertainment.

Salkowitz’s first book, Generation Blend: Managing Across the Technology Age Gap, was published in 2008 by John Wiley and Sons. It looked at ways that different generational cohorts – Silent Generation, Baby Boomers, Generation X and Millennials – learn and use information technology in the workplace. According to one reviewer, the book “presents, for the first time as far as I can tell, comprehensive and objective (though somewhat unsystematic) analyses of why each generation is the way it claims to be (to the extent that it is that way), and how those attitudes translate to work behaviors.”

Referencing a wide range of data sources covering demographics, technology adoption rates, workplace sociology and the lessons of Older Adults Technology Services (OATS) around the learning styles of older adults, Generation Blend sought to offer organizations guidance on how to attract, retain, motivate and empower workers of all generations in a business environment of technology-mediated collaboration, instant communication, and transparency.

Young World Rising: How Youth, Technology and Entrepreneurship are Changing the World from the Bottom Up (Wiley, 2010) examined the impact of startups employing new information technologies such as cloud computing and mobile devices in emerging economies in Latin America, Asia and Africa.

Salkowitz profiled twelve entrepreneurial organizations of various types, from shoestring startups to non-profits to successful enterprises, observing how these businesses successfully created social and economic value in resource-poor environments. Some of the organizations and individuals profiled include Suhas Gopinath (Globals, Inc.), Bright Simons (mPedigree), Ory Okolloh and Erik Hersman (Ushahidi), the founders of Globant, executives at Infosys, and Herman Chinery-Hesse.

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