Robert J. Bach
| Robbie Bach | |
|---|---|
Bach in 2006
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| Born |
December 31, 1961 (age 55) Peoria, Illinois |
| Alma mater | |
| Website | http://www.robbiebach.com |
Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from RJ Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel’s varsity tennis team. Robbie went to work for Morgan Stanley for two years before going onto became an Arjay Miller Scholar at Stanford University Graduate School of Business where he earned his MBA.
He joined Microsoft in 1988 and was with the company until 2010. He is currently serving on the board of several companies and non-profit organizations. He is now focused on bringing his experiences to positively impact communities through his public speaking engagements and recently published book - Xbox Revisited: A Game Plan for Corporate and Civic Renewal. He is married with three children.
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles.
As the top marketing executive in charge of Microsoft Office during the 1990s, Bach battled against WordPerfect and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product, garnering billions in revenue.
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