Rob Walker (journalist)

Rob Walker
Rob Walker speaks at the 2010 PSFK New York conference.
Occupation	Writer, Reporter
Genre	Non-fiction
Notable works	Buying In Letters from New Orleans

Rob Walker is an American author and freelance journalist. He writes the "The Workologist" column for the New York Times Sunday Business section and blogs for Design Observer. He is also the former "Consumed" columnist for the New York Times Magazine, where he was a contributing writer from 2004-2012, and coined the word "murketing."

Walker has written for and worked as an editor at such publications as Slate.com, New York Times Magazine, Money, and The American Lawyer.

Walker's 2005 book, Letters From New Orleans, was compiled from essays emailed "to interested parties" about life in New Orleans, where he lived in the early 2000s. Subjects covered in the book include celebratory gunfire, rich people, religion, the riddle of race relations in our time, robots, fine dining, drunkenness, urban decay, debutantes, the nature of identity, Gennifer Flowers, and mortality. All author proceeds from Letters from New Orleans went to relief organizations such as the Red Cross and others working with victims of Hurricane Katrina.

In 2008, Walker published book exploring themes similar to those in his "Consumed" columns called Buying In: The Secret Dialogue Between What We Buy and Who We Are It was reviewed favorably and received much attention for its discussion of the term ‘’murketing’’ which Walker had coined.

Walker has written a number of comic book stories published under the name R. Walker. A collection of his satirical stories of the business world was published in 2001 as Titans of Finance: True Tales of Money & Business. Collaborating with artist Josh Neufeld, Walker tells the tales of Wall Street's most well-known Icaruses. The stories are entirely based on press accounts, with practically no embellishment. Among those profiled are Ronald O. Perelman, Al Dunlap, Mike Vranos, and Victor Niederhoffer. Titans of Finance received a good deal of attention from the mainstream business press, including Fortune Small Business,U.S. News & World Report,Kiplinger's Personal Finance,Money and The New York Times.