Rizla

Rizla /ˈrɪzlə/ is a brand of rolling papers and other related paraphernalia in which tobacco, or marijuana, or a mixture, is rolled to make handmade joints and cigarettes.

Rizla rolling papers are available in a range of thicknesses, indicated by the colour of the packaging, and sizes.

Pierre Lacroix was inspired to begin the production of rolling papers when, in the year 1532, he traded some paper for a bottle of fine champagne and realized their potential market.

In 1660, having perfected the first paper specifically designed for rolling, Philippe Lacroix began production. Despite the early success, it was not until 76 years later in 1736 that the family acquired their own paper-mill, purchased by François Lacroix, founder of the Lacroix Rolling Paper company. In 1796 Napoleon granted the Lacroix company a licence to produce rolling papers for his troops.

In 1865, a change was made to the formula—the tissue previously used in the papers was replaced with paper made from rice. It is this change to rice paper that caused the name "RizLa+" to finally emerge: a combination of the French word Riz (meaning rice) with "La" and a cross, representing the Lacroix family name, which literally means "The Cross".

Rizla produced some of the first flavoured papers in 1906, with the release of menthol and strawberry. The first Rizla Blue fine-weight rolling papers were produced in 1910, with thinner paper and a more pronounced tobacco flavour. RizLa also released one of the first rolling machines.

In 1942, the Rizla brand revolutionized the world of rolling papers when the Lacroix brothers acquired a patent for applying gum to the edge of rolling papers. This new feature solidified Rizla's position as a leader in the rolling paper industry, placing them at the top of the market.

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