Riversimple

Riversimple is a United Kingdom-based car manufacturer of hydrogen-powered fuel cell electric vehicles (FCEVs). It is based in Llandrindod Wells, a town in Wales, where there is a research & development centre and the company's offices. Additionally the company has a design studio in Barcelona in Spain. Riversimple was founded by former motorsport engineer and racing driver Hugo Spowers.

In 2016 the company were awarded an £125,000 grant as part of a consortium to develop a composite material made from flax and carbon fibers which they will use in the Rasa vehicle.

Riversimple has a diverse team which includes those with F1, motor racing, yacht design, engineering and automotive design backgrounds. They work between the design studio in Barcelona and the R&D centre in Llandrindod Wells.

The Riversimple mission statement is: “To pursue, systematically, the elimination of the environmental impact of personal transport." Their business model is called a "Whole System Design", which has an alternative governance structure and puts stakeholders, sustainability and profitability at the core of the business. Riversimple aim to create strategically placed, smaller-scale manufacturing plants (producing 5,000 cars each per year) as opposed to traditional, large-scale factories, citing profitability, sustainability and higher quality products at lower risk. Riversimple are advocates of a circular economy.

Until 2014 the head office was in Ludlow, England. The offices were located at Dinham, by the River Teme, which gave the business its name.

The Riversimple company designs energy-efficient automobiles, including the Morgan LIFEcar and the Riversimple Urban Car. Several elements are considered during each design, including hydrogen fuel cell power sources, lightweight carbon fibre composite materials, open source development and design, leasing instead of selling the cars, distributing manufacturing among many small companies, and broad corporate ownership.

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