Ripple Music

Ripple Music is a California-based independent record label founded in 2010 by Todd Severin and John Rancik. The company encompasses a record label, a music publishing business, a marketing, promotion and sales team, and a Distribution for heavy independent bands (Heavy Ripples Distro).[1]

Ripple Music, the record label, evolved out of the highly successful music site, The Ripple Effect, which Severin and Rancik launched in October 2007. Baring a tagline of "The Best Music You're Not Listening To," the Ripple Effect concentrated on in-depth, expertly written (often humorous) music reviews of new, lost classic, and unheralded artists. Early in their existence, Severin (a former radio DJ) and Rancik (former lead singer of San Diego punk/metal cross-over band, Blind Justice) concentrated on reviews from their own extensive record collections. But within a short period of time, the Ripple Effect had gained significant recognition within the industry and the format expanded to include new reviews, interviews, streaming songs, video uploads, legal downloads, and previews/sneak peeks. Within a year, The Ripple Effect was ranked as one of the top music sites in the world by GuitarWorld Magazine and several other music sites. Most recently, The Ripple Effect was awarded the Recommended Reading Medal by Jemmsite, the home of Ibanez Guitars.

As the Ripple Effect's popularity grew, a radio show was added which was originally produced by Chris James Ripple Radio, on blogtalkradio.com. Shortly, Ripple Radio was recognized as one of the featured radio shows at blogtalkradio.com, and guests such as Marky Ramone, Fee Waybill, and Cy Curnin, amongst others, stopped by to chat with Severin (Racer) and Rancik (Pope JTE).

As both fronts of the Ripple enterprise continued to grow, Severin and Rancik were approached by legendary protometal heroes, JPT Scare Band, with the proposition of releasing several previously unheard JPT tracks. With that inspiration, Ripple Music, the record label was born. Shortly thereafter, several bands signed with Ripple Music, including two legendary 1970's protometal icons, Poobah and Iron Claw, plus newer, rising acts, Tripdavon, Fen, Modern Day Moonshine, and Kevin Beadles.[2]

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