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Riddell

Riddell Sports Group, Inc.
Subsidiary
Industry Sport industry
Founded 1927
Founder John Tate Riddell
Headquarters Rosemont, Illinois, United States
Area served
Worldwide
Key people
William Sherman (President & CEO)
Products Sports equipment
Owner BRG Sports
Website www.riddell.com

Riddell is an American company specializing in sports equipment for American football. It is headquartered in Rosemont, Illinois.

The company was started by John Tate Riddell. Riddell first invented the removable cleat and then went on to invent the first ever plastic suspension helmet in 1939. In 2008, Dan Arment was appointed president of Riddell. Arment previously worked as executive vice-president and general manager of mass-market business for BRG Sports, Riddell's parent company, which is owned by private equity firm Fenway Partners. Fenway acquired the company in 2003 from Lincolnshire Management. In 2008, Riddell sued competitor Schutt Sports. Two years later, Schutt filed a lawsuit, also for patent-infringement, against Riddell. Riddell ended up winning, leading to Schutt filing for bankruptcy.

Riddell is widely known for its line of football helmets.

In 2002, Riddell released a new helmet design called the Revolution or "Revo" for short [1]. The newer design was released in response to a study on concussions. The design is becoming more popular in the NFL and NCAA, being used by notables such as Peyton Manning, Dwight Freeney, Casey Hampton, and Brady Quinn, as well as having been used by Eli Manning during the 2005 season.

Riddell is also known for its Revolution IQ HITS helmet (Head Impact Telemetry System). The sensors inside the helmet called MX Encoders store data from each impact and can be transferred to a laptop to be reviewed by coaching staff or physicians. The helmets cost about $999 and are already being used by NCAA football teams.


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