Alternative names | Rice Krispies squares, Rice Krispies bars, Rice Krispies buns, Rice Krispies cakes |
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Type | Confectionery |
Place of origin | United States |
Created by | Malitta Jensen and Mildred Day, Kellogg Company |
Main ingredients | Rice Krispies, butter or margarine, marshmallows |
Rice Krispies Treats (also called Rice Krispies squares, bars, buns, cakes, or Marshmallow Squares) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together using a combination of butter or margarine and melted marshmallows or marshmallow creme. While traditionally home-made, Kellogg's began to market the treats themselves in 1995.
Rice Krispies Treats were invented in 1939 by Malitta Jensen and Mildred Day at the Kellogg Company Home economics department as a fund raiser for Camp Fire Girls. Kellogg's began to commercially produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies Treats" (in the U.S. and Mexico), "Squares" (in Canada and the U.K.) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s.