Rhetoric of science

Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged following a number of similarly-oriented disciplines during the late 20th century, including the disciplines of sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most fully by rhetoricians in departments of English, speech, and communication.

Rhetoric is best known as a discipline that studies the means and ends of persuasion. Science, meanwhile, is typically seen as the discovery and recording of knowledge about the natural world. A key contention of rhetoric of science is that the practice of science is, to varying degrees, persuasive. The study of science from this viewpoint variously examines modes of inquiry, logic, argumentation, the ethos of scientific practitioners, the structures of scientific publications, and the character of scientific discourse and debates.

For instance, scientists must convince their community of scientists that their research is based on sound scientific method. From a rhetorical point of view, scientific method involves problem-solution topoi (the materials of discourse) that demonstrate observational and experimental competence (arrangement or order of discourse or method), and as a means of persuasion, offer explanatory and predictive power. Experimental competence is itself a persuasive topos. Rhetoric of science is a practice of suasion that is an outgrowth of some of the canons of rhetoric.

Since 1970, rhetoric of science, as a field involving rhetoricians, flourished. This flourishing of scholarly activity contributed to a shift in the image of science that was taking place. A conservative approach to rhetoric of science involves treating texts as communications designed to persuade members of scientific communities. This approach concerns scientific claims that are already considered true as a result of the scientific process rather than the rhetorical process. A more radical approach, on the other hand, would treat these same texts as if the science held within them is also an object of rhetorical scrutiny. Among those in the conservative camp, who view science texts as vehicles of communication, are Charles Bazerman, John Angus Campbell, Greg Myers, Jean Dietz Moss, Lawrence J. Prelli, Carolyn Miller and Jeanne Fahnestock. Bazerman's close readings of works by Newton and Compton as well as his analysis of the reading habits of physicists and others led to a greater understanding of the successes and failures of communication. For a depiction of the views of the more radical camp, see the section titled "Critique of Rhetoric of Science."

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