Reverend guitars

Reverend Musical Instruments, commonly known as Reverend Guitars, is an American manufacturer of electric guitars. The company was established in 1997 by noted guitar and amplifier technician Joe Naylor, a graduate of the Roberto-Venn School of Luthiery. Reverend guitars are known for their combination of unorthodox construction methods, retro design, playability and affordable price.

The original Reverend models were known for their distinctive body shape as well as their use of non-traditional materials. Inspired by semi-hollow designs produced by Silvertone as well as the venerable Gibson ES-335, the original Reverend models were constructed using a core of solid mahogany surrounded by acoustic chambers. A strip of molded plastic provided the frame while the front and back of the guitar was constructed of phenolic laminate sheets in a variety of colors and finishes. All American-built Reverends were identical in body shape, with various models set apart by their pickup choices and tremolos. Because of its plastic-like texture and non-traditional appearance, the use of phenolic laminate would prove to be a polarizing design feature among players. Some guitarists were wildly enthusiastic about the distinctive style and lively tonal response, while others derided it as being too similar across the line and too plastic for their tastes.

Although Reverend guitars were initially sold in large guitar stores around the country, Joe Naylor eventually made the decision to sell all of his guitars direct through an internet website as a way of making the company more cost-efficient. This move was one of many major changes instituted by Naylor over the years, as Naylor tried to adapt to the changing market. New USA Reverend models were frequently introduced and, if they failed to sell, soon discontinued with only a few stalwarts (such as the Slingshot) being offered consistently. A short-lived line of bass-guitars, called the Rumblefish, received excellent reviews from critics but were eventually discontinued along with various amplifier models such as the Hellhound, Kingsnake, and Goblin. For a relatively brief period of time, a budget line of American-made Reverends—the Workhorse series—were available. Despite all of these changes, Reverend guitars were not able to translate their small, fanatically loyal owner-base into mainstream acceptance.

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