Research on the effects of violence in mass media

The study of violence in mass media analyzes the degree of correlation between themes of violence in media sources (particularly violence in video games, television and films) with real-world aggression and violence over time. Many social scientists support the correlation. However, some scholars argue that media research has methodological problems and that findings are exaggerated.(Ferguson & Kilburn, 2009; Freedman, 2002; Pinker 2002; Savage, 2004)

Complaints about the possible deleterious effects of mass media appear throughout history; even Plato was concerned about the effects of plays on youth. Various media/genres, including dime novels, comic books, jazz, rock and roll, role playing/computer games, television, films, internet (by computer or cell phone) and many others have attracted speculation that consumers of such media may become more aggressive, rebellious or immoral. This has led some scholars to conclude statements made by some researchers merely fit into a cycle of media-based moral panics (e.g. Gauntlett, 1995; Trend, 2007; Kutner & Olson, 2008). The advent of television prompted research into the effects of this new medium in the 1960s. Much of this research has been guided by social learning theory developed by Albert Bandura. Social learning theory suggests that one way in which human beings learn is by the process of modeling.

Media effects theories in modern times originated with Bandura's social learning theory, which suggests that children may learn aggression from viewing others. Modeling of behavior was observed in Bandura's Bobo Doll experiments. Bandura presented children with an Aggressive Model: The model played with 'harmless' tinker toys for a minute or so but then progressed onto the Bobo doll, the model lay the Bobo doll down and was violent towards it; punched its nose, hit it with a mallet, tossed it in the air, and kicked it. In addition, verbal comments were made in relation. They then put the children in a room with a Bobo doll to see if he/she would imitate the behavior previously seen on the video.

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