Republic Biscuit Corporation
 |
|
| Private | |
| Traded as | Rebisco |
| Industry | Food processing |
| Predecessor | England Biscuit Factory (1963-1973) |
| Founded | 1963 |
| Founder | Jacinto Ng |
| Headquarters | Joy-Nostalg Center, Ortigas Center, Pasig, Philippines |
|
Area served
|
Philippines |
|
Key people
|
Jacinto Ng (Chairman & CEO) |
| Products | Crackers, cookies, snacks, confectionery |
| Subsidiaries | Suncrest Foods, Inc. SPI Corporation Multirich Food Corporation Pinnacle Foods, Inc. JBC Food Corporation Creamline Dairy Corporation |
| Website | www.rebisco.com.ph |
Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company based in Quezon City, Philippines. It was founded in 1963 by Jacinto Ng.
Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.
In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.
Biscuits:
Cakes/Breads/Donuts:
Candies/Lollipops/Bubble gums:
Cookies:
Chips:
Chocolates:
Crackers:
Creampaste:
Green pea:
Jelly:
Nuts:
Polvoron:
Seeds:
Wafers:
Ice Cream:
In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.
This article incorporates text available under the license.
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