Rentrak
| Subsidiary | |
| Traded as | NASDAQ: RENT |
| Industry | Media Measurement |
| Founded | Portland, Oregon, United States (1977) |
| Headquarters | Portland, Oregon, U.S. |
|
Key people
|
Bill Livek Vice Chairman/CEO David Chemerow COO/CFO Bruce Goerlich CRO Jeon Rezvani CIO Cathy Hetzel Corporate President Amir Yazdani CSO |
| Products | Audience measurement |
| Revenue | US$ 102.9 million (FY 2015) |
| Owner | ComScore |
|
Number of employees
|
419 full-time; 113 part-time (FY 2015) |
| Website | www.rentrak.com |
Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world.
In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million.
Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 35 million televisions across all 210 markets. The company is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide. Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.
Rentrak began as a nationwide video chain named National Video, which was founded and incorporated in 1977. National Video founder, Ron Berger, developed what is now known as the pay-per-transaction (PPT) system, which allows studios and retailers to lease movie titles instead of purchasing them. The company went public in 1986.
In 1988, facing competition from rival Blockbuster Video, Berger sold the National Video franchise chain and renamed the company Rentrak. Ron Berger later resigned as CEO of Rentrak in 2000. Paul Rosenbaum served as CEO from Sept. 2000 to June 2009, when Bill Livek was appointed CEO. Bill Livek extended his contract, along with the company’s COO/CFO, David Chemerow, to mid-2015 in November 2011.
In December 2009, Rentrak acquired Nielsen EDI, a leader in box office measurement, for $15 million. The deal made Rentrak the sole provider of worldwide box office ticket sales information for studios and industry analysts.
As of July 2015, more than 440 local stations from across 68 station groups use Rentrak's StationView Essentials product for daily media measurement.
Mark Cuban, Internet billionaire, owner of the NBA’s Dallas Mavericks and the HDNet networks, purchased 120,000 more Rentrak shares on Aug 22, 2011 and holds an 8.7 percent ownership stake in the company as of Sep 22, 2011. He has been accumulating Rentrak stock since 2004.
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Wikipedia