The Reinado Internacional del Café (International Queen of Coffee) beauty pageant, was internationally launched as the Reinado Continental del Café (Continental Queen of Coffee) in 1957, and the name was changed to the current one in 1972 in order to allow for the participation of countries from America and other continents. The pageant has always been held in Manizales, Colombia, in January during the Feria de Manizales, and is organized by Instituto de Cultura y Turismo de Manizales annually. More than 20 contestants participate every year. The current titleholder is Marilú Acevedo, from Mexico, who was crowned on January 7, 2017.