Regal Pictures
| Robert L. Lippert | |
|---|---|
| Born | March 31, 1909 Alameda, California, United States |
| Died | November 10, 1976 (aged 67) United States |
| Occupation | Film producer, cinema owner |
Robert L. Lippert (March 31, 1909 – November 10, 1976) was an America film producer and cinema owner who eventually owned a chain of 118 theatres.
Born in Alameda, California, and adopted by the owner of a hardware store, Robert Lippert became fascinated by the cinema at an early age. As a youngster he worked a variety of jobs in local theaters, including projectionist and assistant manager. As a manager of a cinema during the Depression Lippert encouraged regular attendance with promotions such as "Dish Night" and "Book Night".
Lippert went from cinema manager to owning a chain of cinemas in California in 1942, during the peak years of theatre attendance. Lippert's theatres in Los Angeles often screened older films for a continuous 24 hours with an admission price of 25 cents. Not only did his theatres attract shift workers and late-night revellers, but servicemen on leave who could not find cheap accommodation would sleep in the cinema.
Lippert died on November 16, 1976, and his cremated remains were interred at the Woodlawn Memorial Park in Colma, California.
Dissatisfied with what he believed to be exorbitant rental fees charged by major studios, Lippert formed Screen Guild Productions in 1945, its first release being a Bob Steele western called Wildfire, made in Cinecolor.
Screen Guild became Lippert Pictures, Inc. in 1948, using rental stages and the movie ranch known as Corriganville for its films; 130 features were released between 1948 and 1955.
Lippert tried to add luster to his productions—if it could be done economically. His studio became a haven for actors whose careers were interrupted when their studios, no longer making lower-budget pictures, released them from their contracts. Robert Lippert was able to sign major-studio talent for a fraction of the usual rate, giving his productions more marquee value. Among the established names who worked for Lippert were George Raft, Veronica Lake, Zachary Scott, Robert Hutton, Joan Leslie, George Reeves, Ralph Byrd, Richard Arlen, Don "Red" Barry, Robert Alda, Gloria Jean, Sabu, Ellen Drew, Preston Foster, Jean Porter, Anne Gwynne, Jack Holt, Tom Neal, Robert Lowery, and John Howard.
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