The concept of reflexive modernization or reflexive modernity was launched by a joint effort of three of the leading European sociologists — Anthony Giddens, Ulrich Beck and Scott Lash. The introduction of this concept served a double purpose: to reassess sociology as a science of the present (moving beyond the early 20th century conceptual framework); and to provide a counterbalance to the postmodernist paradigm offering a re-constructive view alongside deconstruction.
The concept built upon previous notions such as post-industrial society (Daniel Bell) and postmaterial society, but stresses how in reflexive modernization, modernity directs its attention to the process of modernization itself.
The main thesis deals with the changes brought on by the realisation of modernity's ideals, such as universal suffrage and education, the welfare state, civil and political rights, changes that marked the shift to the second modernity. The authors consider it a reflexive modernity because it opposes its earlier version, in the same way as the first modernity opposed feudal traditionalism. As a consequence, the institutions of the first modernity are beginning to crumble in the face of economic and cultural globalization. The state is starting to lose its importance with the rise of transnational forces (corporations, NGOs), the family is splitting apart with rising divorce rates favoured by the flexibility of work and the women's liberation, losing its supportive function in the process, religion is reduced to a cultural artifact, traditional political action is boycotted because of a lack of identification with the parties' goals. Therefore all previous sources of solidarity lose momentum with the rise of individualization.