After Gracin was dropped by his previous record label, Lyric Street Records, in early 2009, Gracin began working independently on his third studio album. During that time, he released a couple of songs to country radio, but they failed to chart. In January 2010, Gracin signed with Average Joe's Entertainment, and his first single under Average Joe's, "Cover Girl," was released in August 2010. It charted briefly on the Billboard Hot Country Songs chart, reaching a peak of number 57. "Long Way to Go" was released as a single to Adult Contemporary radio, and became Gracin's first single to be promoted to the format, and has since reached the Top 20.

The album debuted at number 167 in the Top Current Albums chart with sales of 3,000.

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