Redeem the Vote

Redeem the Vote is an American Christian right organization founded by Randy Brinson during the 2004 presidential campaign to register young evangelical Christians to vote, in the model of MTV's youth-vote Rock the Vote campaign. The organization has since moved to issue advocacy and mobilization of an email list self-reported at 71 million names.

Brinson founded Redeem the Vote in 2003 with $300,000 of his own money. In February 2004, Brinson attended a national religious broadcaster convention and met the marketing firm for Mel Gibson's The Passion of the Christ, who he hired to promote the organization.

By October 2004, Redeem the Vote had enlisted 47 Contemporary Christian music groups, including Steven Curtis Chapman, Point of Grace, Jeremy Camp, FFH and Jaci Velasquez, to register young evangelicals and promote political participation. Sponsors included Sean Hannity and Fox News, the American Tract Society, Focus on the Family, FamilyNet and the Gospel Music Association. Gov. Mike Huckabee of Arkansas, Chuck Colson of Prison Fellowship and Gary Bauer of American Values were members of the national advisory board.

The group estimated it registered between 70,000 and 78,000 members based on the 30,000 forms distributed at concerts and 40,000 over the Internet.

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