Red camera
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| Private | |
| Industry | Digital cinematography |
| Founded | 2005 |
| Headquarters | Irvine, California, United States |
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Key people
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Jim Jannard Deanan DaSilva Jarred Land |
| Products | Red One, Epic, Dragon, Scarlet cameras |
| Owner | Jim Jannard |
| Website | www |
The Red Digital Cinema Camera Company is an American company that manufactures digital cinematography and photography cameras and accessories.
The company’s headquarters are in Irvine, California, with studios in Hollywood, California. It has offices in London, Shanghai and Singapore, retail stores in Hollywood, New York and Miami as well as various authorized resellers and service centers around the world.
Red Digital Cinema was founded in 2005 by Jim Jannard, who had previously founded Oakley. The company started with the intent to deliver an affordable 4k digital cinema camera.
At the 2006 NAB show, Jannard announced that Red would build a 4K digital cinema camera and began taking pre-orders.
In March 2007, director Peter Jackson completed a camera test of two prototype RED ONE cameras, which became the 12-minute World War I film Crossing the Line. On seeing the short film, director Steven Soderbergh told Jannard: "I am all in. I have to shoot with this." Soderbergh took two prototype RED ONEs into the jungle to shoot his film, Che. A short documentary, Che and the Digital Revolution was made about the Red camera technology that was used in the film's production.
Red Digital delivered the first RED ONE production cameras in August 2007, capable of capturing 4K images at up to 60 frames per second in the proprietary Redcode format.
The RED ONE provided filmmakers customizable features and out-of-the-box functionality with "feature film quality" comparable to 35mm film cameras.
In 2009, Red released Redcine-X, a post-production workflow for both motion and stills, the R3D Software Development Kit, and introduced the world to the concept of "DSMC" (Digital Stills and Motion Camera).
In 2010, Red offered a sensor upgrade to owners of the original Mysterium sensor to the newer "M-X" sensor. Also in that same year, Red acquired the historic Ren-Mar Studios in Hollywood, and renamed it "Red Studios Hollywood".
In 2013, Red began taking pre-orders for their newest camera, the Epic Red Dragon.
In 2015, Red announced a new camera body called DSMC2. The Weapon 8K VV and Weapon 6K were the first two cameras announced within this line of cameras followed by Red Raven 4.5K and Scarlet-W 5K. All of these cameras leveraged Red Dragon sensor technology.
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Wikipedia