Red Bull GmbH
Red Bull Gives You Wings.
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Red Bull Headquarters in Fuschl am See, Austria
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| GmbH | |
| Industry | Conglomerate including drinks |
| Founded | 1987 |
| Founder |
Dietrich Mateschitz Chaleo Yoovidhya |
| Headquarters | Fuschl am See, Salzburg, Austria |
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Area served
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Worldwide |
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Key people
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Dietrich Mateschitz |
| Products |
Red Bull Energy drinks |
| Revenue |
 €5.110 billion (2014) |
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€1.3 billion (2006) |
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€650 million (2006) |
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Number of employees
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10,997 (2015) |
| Subsidiaries |
Red Bull Racing Scuderia Toro Rosso New York Red Bulls FC Red Bull Salzburg RB Leipzig Red Bull Brasil EHC München EC Red Bull Salzburg |
| Website | Redbull.com |
Red Bull GmbH is a Thai - Austrian company which sells the Red Bull energy drink. The company is also known for its sponsorship of a range of sporting events and teams. In 2014, a total of 5.612 billion cans were sold in over 167 countries. 10,410 employees generated €5.11 billion in revenue. The headquarters of Red Bull GmbH are located in Fuschl am See, Austria.
Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceutical. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed that Mateschitz would run the company.
Between 1984 and 1987, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. It found huge success there by marketing to young professionals. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997, grabbing 75% of the market within a year. The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each. Today, Red Bull GmbH operates in 167 countries and employs over 10,000 people. Its signature product, Red Bull, remains the world's most-consumed energy drink with 5.2 billion cans sold in 2012.
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Wikipedia