The Red Bull Drifting World Championship is a non-championship all-star drifting contest sponsored by Red Bull energy drink and hosted by IMG and Slipstream Global Marketing, the organizers behind Formula D. The event took place at the Port of Long Beach in Long Beach, California on November 15–16, 2008.
Announced prior to the Las Vegas Formula D round on July 14, at $50,000, it boasts of the largest prize money in a drifting contest and the largest TV production for a drift contest.
The inaugural event was won by Rhys Millen, incidentally sponsored by Red Bull, taking home $25,000.
As there are 32 places for the event, drivers from all over the world are given a place should they meet these following criteria:
Taking place on 90-acre (360,000 m2) lot of newly laided up asphalt on Port of Long Beach, in a course known as "Pier S".
The entire venue had to be built from scratch, however temporary. Altogether, the venue in all, accounting for three grandstands, borrowed from those of the Long Beach Grand Prix and the 2,000 seating for VIP and sponsor are designed to accommodate up to 25,000 spectators.
The course length is 1,200 ft (370 m), with another 100 ft (30 m) to allow for a rolling start with six corners outlined by a Red Bull sign. Drivers who had driven on the track are said to be capable of reaching 104 mph (167 km/h) during test runs.
With the exception of Formula D, each series are allocated two entries, including D1GP, who following negotiation, were given six invites
When negotiation broke down, D1 drivers were discouraged from taking invites, therefore they were approached directly by the FD management to find out that they invited entrants, the former D1GP champions in particular, had to decline their entries for the reason of scheduling conflicts. Kumakubo declined his as he was due to take part in a drift demo in Dubai, Kazama, despite no longer involved in the series, declined because of schedule clash.