Rebel Yell (whiskey)
Rebel Yell
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| Type | Bourbon whiskey |
|---|---|
| Country of origin | Kentucky, United States |
| Introduced | 1949 |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Related products | Bernheim Distillery |
Rebel Yell is a brand of Kentucky straight Bourbon whiskey. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Rebel Yell is bottled at 40% alcohol by volume (80 proof).
The W.L. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a different flavor than the older style of bourbons. The W.L. Weller company merged with the Stitzel distilling company (est. 1872) to form the Stitzel-Weller distilling company in 1910.
The "Rebel Yell" brand was created for Stitzel-Weller by Charles R. Farnsley (a former mayor of Louisville) around the 100th anniversary of the original Weller company, with the idea to distill it in limited batches for exclusive distribution in the southern United States. This plan lasted until the early 1980s, when, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). By 1984, Rebel Yell was distributed nationally.
Tasting notes have been reported as:
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Wikipedia