Reach Records
| Reach Records | |
|---|---|
 |
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| Parent company | Sony Music Entertainment |
| Founded | 2004 |
| Founder | Lecrae, Ben Washer |
| Distributor(s) | Columbia Records, Sony Music |
| Genre | Christian hip hop |
| Country of origin | United States |
| Location | Atlanta, Georgia |
| Official website | www |
Reach Records is an American record label specializing in Christian hip hop, founded in 2004 by Ben Washer and hip-hop artist Lecrae. In addition to Lecrae, the Reach Records roster contains artists Andy Mineo, KB, Tedashii, Gawvi, Trip Lee, and Aha Gazelle, as well as the hip-hop group 116 Clique, whose ranks consist primarily of the label's solo acts. Reach Records is an imprint of the Columbia Records Group, a division of Sony Music Entertainment.
Reach Records began in Dallas in 2004, when 25-year-old amateur rapper named Lecrae teamed up with Ben Washer, a friend he met while doing youth ministry. According to Lecrae, knowing that people emulate the musicians they hear, it made sense to develop an "urban" label with Christian values.
In the same year that the label was formed, it released Lecrae's debut album, Real Talk, and in the following year, a more established Christian hip-hop label Cross Movement Records re-released the album, which charted at No. 29 on the Billboard Gospel chart. Also in 2005, Lecrae formed the hip hop group 116 Clique with his friends Sho Baraka, Tedashii and Trip Lee, and co-founded the affiliated organization ReachLife Ministries to help minister to urban youth. Over the next five years, Reach Records released albums by 116 Clique, Lecrae, Sho Baraka, Tedashii and Trip Lee, meeting with increasing commercial success. Lecrae's 2008 third studio album, Rebel, became the first Christian rap album to top Billboard Gospel chart, and reached No. 2 on the Billboard Top Christian chart while Trip Lee's 20/20 hit No. 2 on the Gospel chart.
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