Razorfish (company)
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| Subsidiary | |
| Traded as | NASDAQ: RAZF (1999-2003) |
| Industry | Digital marketing |
| Predecessor |
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| Founded | New York City, United States 1995 |
| Founder |
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Area served
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Worldwide |
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Number of employees
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2,000+ |
| Parent | Publicis Groupe |
| Website | www |
Razorfish, part of Publicis Groupe, is one of the world's largestinteractive agencies. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Razorfish has more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London, Paris, Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt, Singapore and a joint venture in Tokyo. In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev is based in Bangalore and provides Outsourced Product and Application Development solutions.
In October 2016, Razorfish merged with SapientNiro (a sister company in the Publicis Group) to form SapientRazorfish.
Razorfish was founded in New York in 1994 by childhood friends Craig Kanarick and Jeff Dachis, with the motto "Solutions to Hard Problems." The company was originally headquartered at Jeff's apartment in Alphabet City in Manhattan. Their first major project was a $20,000 assignment to create a small website for the New York Botanical Society, commissioned by Time Warner's Pathfinder business unit. A few months later, they moved into an office at 580 Broadway and hired three new employees.
The company generated over $300,000 in revenues in 1995 and over $1.2m in 1996, with a $300k EBITDA profit.
They were one of the first companies to have an animated homepage, utilizing the "server-push" capabilities of the latest version of the Netscape browser. Because of this and aggressive marketing tactics the firm grew quickly over the next few years. Soon thereafter, they received a strategic investment from Omnicom (along with other New Media pioneers, Agency.com, Red Sky Interactive, Think New Ideas and Organic), making them one of the first firms to be financed by a traditional media holding company. Razorfish used this money to move to new offices, redesign their branding (to include the slogan "Everything that can be digital will be.") and expand operations. It and other New York-based Web design companies formed the core of a cluster of New Media companies known as Silicon Alley.
The company became both extremely well known and respected in the industry. In 1997, the company generated over $3.6 million in revenues.
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Wikipedia