Rasmussen Reports
| Founded | 2003 |
|---|---|
| Founder | Scott Rasmussen |
| Headquarters | Asbury Park, New Jersey, United States |
| Products | Opinion polling, news |
| Owner | Noson Lawen Partners (majority investor) |
| Website | www.rasmussenreports.com |
Rasmussen Reports is an American polling company, founded in 2003. The company engages in the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, at national and state levels, of elections, politics, current events, consumer confidence, business topics, and the president's job approval ratings.
Rasmussen Reports was founded in 2003 by Scott Rasmussen, who served as the company's president from its founding until July 2013, when he left to found the digital media company Styrk.
Rasmussen founded his first polling company in 1994. That company, Rasmussen Research, was bought by TownPagesNet.com for about $4.5 million in ordinary shares in 1999. Starting in 1999, Rasmussen's poll was called Portrait of America. In 2003, Rasmussen founded Rasmussen Reports, based in Asbury Park, New Jersey. In August 2009, the Washington Post reported that Rasmussen Reports had received a “major growth capital investment.”New Jersey Business magazine reported that the company increased the size of its staff later that year.
Rasmussen Reports engages in the collection, publication, and distribution of public opinion polling information, tracking the political world, current events, consumer confidence, business topics, and the president's job approval ratings. Rasmussen Reports also conducts nightly national tracking polls and scheduled state surveys. The company provides commentary and political analysis through a daily email newsletter. In September 2012, Rasmussen Reports and Telco Productions launched a nationally syndicated television show called What America Thinks With Scott Rasmussen.
Rasmussen Reports polls make use of automated public opinion polling, involving pre-recorded telephone inquiries. These types of polls are believed to produce results at low cost, although some traditional pollsters are skeptical of this methodology and prefer traditional, operator-assisted polling techniques. Rasmussen's automated survey calls are conducted by Pulse Opinion Research, a firm that licensed methodology developed by Scott Rasmussen.
Rasmussen Reports generates revenue by selling advertising and subscriptions.
Rasmussen Reports conducts a daily Presidential Tracking Poll which measures the president’s job approval rating. Rasmussen Reports notes that, "It is important to remember that the Rasmussen Reports job approval ratings are based upon a sample of likely voters. Some other firms base their approval ratings on samples of all adults. Obama's numbers are almost always several points higher in a poll of adults rather than likely voters. That's because some of the president's most enthusiastic supporters, such as young adults, are less likely to turn out to vote."Newsweek also notes that polls of all adults produce results that are more favorable to Democrats than do polls of likely voters. Since Scott Rasmussen's departure from the polling firm in July 2013, Rasmussen Reports polls have consistently ranked as the most favorable poll in President Obama's favorability rating. Mark Blumenthal of Pollster.com notes that, "Rasmussen's Obama job approval ratings do tend to be lower than most other polls, but they are not the lowest."
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