Rare (news website)
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| Private | |
| Industry | News Publishing |
| Founded | 2013 |
| Headquarters | Washington, D.C., United States |
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Key people
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Leon Levitt (Publisher) William Alford (Co-Founder) Betsi Flores (Managing Editor) Jack Hunter (Political Editor) Yasmeen Sami Alamiri (Political Reporter) |
| Owner | Cox Media Group |
| Website | http://www.rare.us |
Rare is an American news and opinion website based in Washington, D.C.. Rare was launched as a startup in 2013 by a team of journalists, marketers and business executives at Atlanta-based Cox Media Group. Rare's slogan is, “America's News Feed", describing itself as a "news, political, and lifestyle social content hub".
The publication's editorial director is Will Alford, one of the site's original founders and a former newsroom director at The Atlanta Journal-Constitution. Betsi Fores, formerly of The Daily Caller, is Rare's managing editor, and Jack Hunter, former aide to U.S. Senator Rand Paul, is the politics editor.
Rare launched at a Newseum gala on April 15, 2013, and acquired 25 million page views within its first year. The website was aimed at a younger, center-right audience, and early contributors included Jeb Bush, Ted Cruz, Rand Paul and Grover Norquist. Rare has been described as libertarian-conservative and has been compared to the websites Independent Journal Review, BuzzFeed, and The Huffington Post.
Their original tagline, "Red is the Center" referred to an editorial position where conservative thinking was at the heart of American success. In 2014, their tagline became “America's News Feed”, reflecting more mainstream, high-traffic, popular content targeting a younger, socially engaged audience.
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Wikipedia