Rally.org
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| Predecessor | Piryx |
|---|---|
| Founded | Austin, Texas, United States (2009, rebranded 2011) |
| Founder | Tom Serres Brian Upton Jonas Lamis Naveed Lalani |
| Headquarters | San Francisco, United States |
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Area served
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United States, Europe |
| Services | Fundraising platform |
| Website | rally |
Rally.org is an American social online fundraising platform for use by a wide range of individuals and organizations. It allows users to set up their own fundraising page, through which supporters can find information about their campaigns and make donations through Rally.org's proprietary payment system. The platform is best known for its use by causes including the Make A Wish Foundation and Jon Bon Jovi's Hurricane Sandy relief effort, filmmakers including the director of Buzkashi Boys, and political campaigns in the United States 2012 election cycle. In May 2012, Rally.org closed the largest Series A round of venture capital ever raised online. The company was originally founded in Austin, Texas, as Piryx, in 2009 by Tom Serres, Brian Upton, Jonas Lamis and Naveed Lalani.
Rally.org is a free online social fundraising or crowdfunding platform with a built-in proprietary payment system, which is used by individuals and organizations to raise money for their causes. The platform may be used for ongoing fundraising as well as for one-time initiatives. Rally.org can be used by organizations and individuals including charities, entrepreneurs, filmmakers, students, political campaigns, and social causes. Fundraisers can use the platform to create a page about their cause, which the site refers to as a "Rally", and collect money through the platform's payment-processing system. They can also share their story through content including photos, video and blog entries. Through a feature called Covers, Rally.org allows fundraisers to embed a link for donation into their videos and images. These can then be shared via social media, allowing fundraisers to promote their campaigns. Additionally, Rally.org's platform analyzes how users respond to individual posts and provides data analytics tools for fundraisers to analyze their campaigns' effectiveness.
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Wikipedia