Raise.me is a social enterprise based in San Francisco, California that is focused on expanding access to higher education, especially among first-generation and low-income students in America. The company was founded by Preston Silverman, George Kirkland and Dave Schuman in 2012 and launched nationally in 2014. The site offers high school students the opportunity to accrue incremental scholarships called "micro-scholarships" for individual achievements in high school, based on a mash-up of two popular economic concepts. One is “nudging,” that is designing systems to influence the choices people make, ideally for their own good. The other is microfinance — incremental loans for entrepreneurs who would not otherwise have access to funding.