Rag and Bone

rag & bone is an American fashion label helmed by Marcus Wainwright originally from Britain. The brand is sold in more than 700 shops around the world, as well as in rag & bone retail stores.

rag & bone was founded in 2002 by Nathan Bogle and Marcus Wainwright. In 2004 the label launched with a men's line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became partner with Wainwright. With the help of footwear designer Tull Price, former owner of Royal Elastics and current co-owner of FEIT, rag & bone Footwear was founded in 2008.

Created in Spring 2011 for rag & bone /JEAN, the D.I.Y. Project sought to flip the traditional photo shoot on its head. An ongoing creative initiative, each girl is given a digital camera, a bag of clothes and the same remit – to interpret rag & bone /JEAN in their own individual way. Models such as Miranda Kerr, Jessica Hart, Lily Aldridge, Poppy Delevingne, Abbey Lee Kershaw and Candice Swanepoel have been a part of this.

Prior to rag & bone, Neville and Wainwright, who met at boarding school in their native UK, had no design or fashion experience between them. It was in New York in 2001 that Wainwright had the idea to try to make a pair of men's jeans which ultimately took him to Kentucky where he worked with a factory for over 18 months to perfect his product. That experience, he cites, as informing the brand’s philosophy. Today, rag & bone offer men's and women's ready to wear, jeans (under rag & bone/JEAN), footwear and accessories.

rag & bone's footwear line includes the Newbury boot.

For their SS15 menswear collection, in lieu of a fashion show, they enlisted friends of the brand, including Jerry Seinfeld, Carmelo Anthony, Camille Rowe and Alex McWatt for a portrait photo series shot by Andreas Laszlo Konrath.

The brand has suffered recent unpopularity after an attempt at shock advertising backfired when it commissioned an advert to crush the body of a vintage Porsche widely considered a work of art by design enthusiasts, although the Porsche used in the advert was actually the shell of a car that had been salvaged from a scrap yard for the shoot.

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Wikipedia