Rachel Ashwell
| Rachel Ashwell | |
|---|---|
| Born |
30 October 1959 Cambridge, England |
| Occupation | author, designer, entrepreneur |
| Years active | 1989–present |
| Known for | her name being synonymous with shabby chic |
| Website | www.rachelashwellshabbychiccouture.com |
Rachel Ashwell (born Rachel Greenfield on 30 October 1959, in Cambridge, England) is an author, designer and entrepreneur who was raised in London.
While in her teens, Ashwell, whose mother restored antique dolls and teddy bears and father was a secondhand rare books dealer, began selling antiques at London outdoor markets. She dropped out of school at the age of 16. She told The Sunday Times in 2004, "Following my father around the markets taught me how to make quick decisions about what was or was not worth buying."
Ashwell began a career in her native England as a wardrobe and prop stylist doing TV commercials and photo shoots. Ashwell moved to the United States in the early 1980s, opening her first store in Santa Monica in 1989. The name Rachel Ashwell, according to Huffington Post, has been synonymous with shabby chic for 20 years.
Ashwell started her home furnishings company and opened her first store in Santa Monica in 1989. Since she grew up going to flea markets, it was a natural for her to use them as a source. She brought in her flea market finds to her shop for her customers and soon couldn't keep them in stock.
From 1999 to 2003, Ashwell hosted a TV show, titled "Rachel Ashwell's Shabby Chic," on E! and the Style Network.The New York Times, on the Encyclopædia Britannica, in its annual trend roundup in 1992, recognised Ashwell's company and her signature product, the slipcover, writing, "not the trim, well-fitting kind, but sloppy, wrinkled ones dubbed 'Shabby Chic' by a California company of the same name."
In 2004, Ashwell purchased a home in Malibu Colony. Oprah featured Ashwell on her website with a tour of Ashwell's beach house. During an appearances on The Oprah Winfrey Show on 1 January 2006, Oprah was quoted as saying, "Rachel Ashwell single-handedly turned shabby into chic and it caught on like wildfire!" In April 2010, Ashwell was one of 10 interior designers showcased on Oprah.com. When Ashwell's home sold in July 2010 for $3.55 million, the Los Angeles Times covered the sale, describing Ashwell as "the creator of the Shabby Chic brand."
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