Quik Is the Name
| Quik Is the Name | ||||
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| Studio album by DJ Quik | ||||
| Released | January 15, 1991 | |||
| Recorded | 1990; Westlake Recording Studios (West Hollywood, California) | |||
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| Length | 43:21 | |||
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| DJ Quik chronology | ||||
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| Singles from Quik Is the Name | ||||
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| Source | Rating |
| AllMusic |   |
| Christgau's Consumer Guide |  |
| Entertainment Weekly | B+ |
| RapReviews.com |   |
Quik Is the Name is the debut studio album by American hip hop artist and producer DJ Quik, released by Profile Records on January 15, 1991. Production was mainly handled by DJ Quik along with his executive producers Courtney Branch and Tracy Kendrick. Recording sessions took place throughout 1990 at Westlake Recording Studios in Los Angeles, California, with a production budget of $30,000.
The album debuted at #29 on the US Billboard 200 chart, selling over 50,000 copies in its 1st week in the United States. The album was certified Gold 4 months after its release on May 30, 1991 and Platinum 4 years later on July 26, 1995. To date the album has sold over 1,070,000 copies in United States.
DJ Quik was signed by Profile Records in the summer of 1990, after they heard his 1987 mixtape "The Red Tape". He was the most expensive signee that Profile had ever acquired and was also the first artist to have got a six figure deal on the label. Quik revealed to Vibe (magazine) that "Quik is the Name" was originally supposed to be a mixtape that I was going to sell in the ‘hood. I recorded it on a Tascam four-track. I did all the over-dubs, all the blending, and mixed it down on one of those Maxwell metal tapes they used to sell. But along comes Dave from Profile Records looking for me like, ‘Hey dude, I heard your cassette, man. Come sign with us.’ [laughs] There was a bidding war between Fred Munao at Select Records and Cory Robbins and Profile. Cory ultimately ended up beating Fred out and I signed with Profile.
You're taking this from the man that wrote the synthesizer part to the song that I did released and fucking in 1991, called "Tonite", that's him!
In an interview Quik revealed, that Profile Records gave him a $30,000 budget to mix the record over. He said: "If you do the math: a $1000 a-day studio…if we get Quik is the Name done in less than a month, that’s more money in my pocket. So we got it done in 17 days. We dumped everything out of the SP-1200, brought the turntables into the studio, scratched all the hooks, did all the overdubs and brought in a bass guitar player to fatten up the sound because we would lose a lot of the bass from sampling. We recorded some of the album at Westlake Recording Studios in Santa Monica, which is where Michael Jackson did Thriller. It was a trip being in there mixing ‘Tonite’ on those big boards knowing that Michael was coming in and out of there". The "Tonite" synth was programmed by LA Dream Team's former member and producer, The Real Richie Rich.
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