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Quicken Loans

Quicken Loans
Formerly called
Rock Financial (1985–1999)
Private
Industry Mortgage lending
Founded 1985; 32 years ago (1985) (as Rock Financial)
Founder
Headquarters One Campus Martius, Detroit, Michigan, U.S.
Products
Number of employees
13,000 nationally
Website www.quickenloans.com

Quicken Loans Inc., is a mortgage lending company headquartered in the One Campus Martius building in the heart of the financial district of downtown Detroit, Michigan. In 2012, it became the second largest overall retail lender in the U.S. (it is also the largest online retail mortgage lender). Unlike other large mortgage lenders that depend on deposits, Quicken Loans relies on wholesale funding to make its loans and uses online applications rather than a branch system.Title Source and One Reverse Mortgage are also part of the Quicken Loans Family of Companies. Quicken Loans closed $79 billion in home loan volume in 2015.

Quicken Loans, originally Rock Financial, was founded in 1985 by Dan Gilbert, Ron Berman, Gary Gilbert and Lindsay Gross. In July 1987 the name was changed to Rock Financial Corp.

As RFC grew so did the head count, hitting 50 employees in August 1991. In May 1998, Gilbert took Rock Financial public, launching an IPO underwritten by Bear Stearns and Prudential Securities.

In December 1999, Intuit Inc. (makers of QuickBooks, TurboTax, and Quicken) purchased Rock Financial Corp. for $532M. The company was renamed Quicken Loans. In June 2002, Dan Gilbert led a small group of private investors in purchasing the Quicken Loans subsidiary back from Intuit for $64M.

The company started to change course in the late 1990s, shifting from a traditional mortgage provider to an online-focused lender. Traditionally, the home mortgage business in America has been fragmented due to varying regulations in each state and locality. Gilbert challenged this orthodoxy, however, by offering loan applications online that were reviewed by experts versed in the regulations of each region but who were located in a central headquarters.


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