"Queens for a Day" is the third episode in the American dramedy series Ugly Betty, which aired on October 12, 2006. Although this is the third episode overall in the series, it is listed as the second episode on the first season DVD release, while "The Box and the Bunny" was listed as episode 3.

At a club to celebrate Daniel's first issue party, Bradford congratulates Daniel on coming through as MODE's editor-in-chief, but Wilhelmina spoils the festivities when she brings up Daniel's older brother Alex, who was the editor-in-chief at sister publication Hudson. The word of his late brother proves unsettling for Daniel, which prompts him to set out to prove to his father and Wilhelmina that he can be as capable as his brother in running a magazine. This gives him the idea to revamp MODE in an effort to attract a more upbeat audience.

Meanwhile, Betty goes home after being turned away from the party, and discovers Walter playing Dance Dance Revolution 2 with Justin. When Betty asks why he is here, Walter turns the issue around by saying it was Betty who dumped him but Betty doesn't buy that line and tells him to leave. She also finds herself given a lecture on not fitting in with their own kind by Hilda, who thinks that she needs to change her look a bit, but Betty says no. Betty also discovers that her dad is drinking coffee knowing full well that he has a heart condition and he was told by his doctor to lay off the caffeine, prompting Betty to make him take his pills in front of her.

The next day Daniel enlists Betty for a brainstorming session to change the look of MODE by looking through back issues of Hudson for inspiration. When Betty discovers a series of past layouts from Vincent Bianchi, Daniel advises Betty that Bianchi vowed that he would never work for Mode because of differences of opinion with Daniel's brother, Alex. While at home Betty learns from Ignacio (her Dad) that he knew Bianchi and his family as they only lived four blocks away from them. With this info, Betty uses her Queens connections to entice Vincent to do a photo shoot for Mode. Daniel asks Betty to book a meeting at a posh restaurant, and says that Betty is to come along. Daniel insists that Betty dress up for the occasion, she in turn enlists Hilda to help with the makeover. This doesn't end well, especially at the board meeting where not only does Daniel's idea of changing MODE get laughed at, but so does Betty when Wilhelmina compares the MODE changes to Betty's new look.

Embarrassed, Betty decides not to go to the restaurant, leaving Daniel with no choice but to take Amanda (pretending to be Betty) and Bradford (who decides to tag along). As the three pitch the proposal to Vincent, Betty discovers the proposal document has been left behind on her desk and decides to deliver it to the restaurant herself (and in the process Betty snaps at Marc, who tried to cut her off, and is put in his place). Betty's arrival at the restaurant proves to be a lifesaver when Vincent finally gets his chance to meet the real Betty he liked on the phone, thus once again coming through for MODE (again foiling Wilhelmina, who breaks everything in her office except for the vase and flowers, which was saved by Marc).

...
Wikipedia