Pyral SAS is a manufacturer of magnetic recording media products, based in Avranches, France. As of 2015, it is a subsidiary of Mulann, a French company in the smartcard and ticketing industry.
In 1934, Pyral created a new type of transcription disc. Their innovation was to coat the aluminum disc with a layer of lacquer. These discs came to be known as lacquers or acetates.
As of 2007, The company's primary product is perforated magnetic tape, used to record sound for movie productions. They also produce magnetic inks and slurries used in the production of magnetic stripe cards.