Purple Pebble Pictures
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| Privately held company | |
| Industry | Entertainment |
| Founded | 3 March 2015 in Mumbai, Maharastra, India |
| Founder | Priyanka Chopra, Madhu Chopra |
| Headquarters | Mumbai, India |
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Key people
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Priyanka Chopra Madhu Chopra |
| Products | Films television AD films |
| Services | Film production |
| Owner | Priyanka Chopra, Madhu Chopra |
Purple Pebble Pictures (PPP) is a film production company established by actor and producer Priyanka Chopra. It is located in Mumbai, Maharastra, India. The company aims on producing small budget films and promoting new talents such as writers, actors, directors, and technicians.
In 2016, the company produced the critically acclaimed comedy-drama Ventilator, which won three National Film Awards.
"I want to work with new talent. I want to do small films with new directors, new writers and new actors. I know that getting a foothold in the industry is tough and what a struggle it is. I will produce all kinds of regional cinema as well. I have always maintained that promoting regional cinema is important."
Purple Pebble Pictures was founded by Priyanka Chopra. The company ventured into films, television, and AD films. Chopra had always wanted to produce films but had been waiting for right time due to her immensely busy schedule. In May 2014, it was reported that she would be co-producing Madhur Bhandarkar's political drama Madamji, a film she had signed earlier that year to star in. It was confirmed in August 2014 that Chopra indeed will be producing the film. However, the film was postponed to an unknown date due to full season extension of Chopra's American television series Quantico. She said "Madamji is on hold and this film is very close to my heart. For this film, I have to give 70 days for shoot but since my show got extended, I couldn’t do it. Hopefully, someday I will make it. But right now I am not doing it."
The company released its first project in 2016, the mobile series It's My City, a sitcom about four girls living in an apartment owned by Priyanka Chopra. Co-produced with Endemol Shine India, it guest starred Chopra as herself (an official landlady, unofficial guardian and protective friend to the girls). The company next produced a Bhojpuri film entitled Bam Bam Bol Raha Hai Kashi, which was released on 10 June 2016.
The company next produced the Marathi film Ventilator, which was released on 4 November 2016. The film featured an ensemble cast of more than 100 actors from Marathi cinema and theatre background including Ashutosh Gowariker, and Jitendra Joshi. Written and directed by Rajesh Mapuskar, the film tells the story of a joint family whose eldest and the most respected member is hospitalised before the Ganesh Chaturthi festival. The film received critical acclaim and performed well at the box office. The film also won several accolades, including three awards at the 64th National Film Awards: Best Director for Mapuskar, Best Editing and Best Sound Mixing.
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