"Pure Morning" is the first single from British alternative rock band Placebo's second album Without You I'm Nothing. The single was very successful in the United States, reaching #19 on the Billboard Hot Modern Rock Tracks chart, and it also reached #4 on the UK Singles Chart. The song has been featured often in British television advertisements. In 1999, it was featured in an advert for the Lexus IS200.

"Pure Morning" was also included as track 12 on Big Shiny Tunes 3. The song was included on the soundtrack to the film The Chumscrubber (2005). The intro is also featured in the episode of Beavis and Butt-head spin off Daria Just Add Water. The song was covered by the project of Johnathon Sharp, Biotek, on their album Punishment for Decadence. The intro was also used in the Top Gear 2001 J.D. Power Survey, revealing the Lexus LS400.

"Pure Morning" was a last minute addition to Without You I'm Nothing, being recorded as the band prepared B sides for the album in May, under "Nancy Boy" producer Phil Vinall. After playing with a guitar loop, they decided to develop it into a full song. Brian Molko said the lyrics were written "off the top of my head", so he only noticed their significance after recording.

Molko said the it was overall "a song about friendship", starting from the situation of "coming down when the rest of the world is waking up", such as when clubgoers get home as the sun rises and everyone else is going to work. The feeling of dislocation, "that point you feel like your life is the least sorted ever", would be solved by someone to "slip their arm around you and make slumber easier."

...
Wikipedia