Psychopathic Records | |
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Founded | 1991 |
Founder | Alex Abbiss Insane Clown Posse |
Distributor(s) |
Select-O-Hits (1991–1998) Island/Def Jam Music Group (1997–2000) RED Distribution (2002–2009) (2015–Present) InGrooves/Fontana (2010–2014) (US & Canada) |
Genre | Hip hop music, horrorcore, hardcore hip hop |
Country of origin | United States |
Location | Farmington Hills, Michigan |
Official website | psychopathicrecords |
Psychopathic Records, also known as The Hatchet, is an American independent record label based in Farmington Hills, Michigan that specializes in hip hop music. The label was founded in 1991 by Alex Abbiss and hip hop group Insane Clown Posse. The iconography of a man with a hatchet has been used for years as a symbol of the group, its fanbase, and its associates.
In addition to producing music, Psychopathic also produces merchandise, video, and professional wrestling. Psychopathic runs its own manufacturing and distribution operations for merchandise, with nearly 30 full-time employees. The label has an average of $10 million in revenue per year. The recording studio for the label is called The Lotus Pod.
Following the release of their 1991 EP Bass-Ment Cuts, Detroit hip hop trio Inner City Posse, consisting of Violent J, Shaggy 2 Dope, and John Kickjazz (John Utsler), hired local record store owner Alex Abbiss as its manager. Taking the advice of Violent J's brother, Jumpsteady, the group and Abbiss agreed to create their own label. After debating between the names Mad Paperboy Records and Psychopathic Records, they decided on Psychopathic and the label soon started operation out of Abbiss's mother's basement. A drawing Joseph Utsler scribbled on a napkin, now known as the Hatchetman, became the company's logo.
Inner City Posse released their first professionally recorded album, Dog Beats, on the label later that year. Shortly after, the group underwent a change in style, look, and name to become Insane Clown Posse, and created the Dark Carnival concept that would be continued by much of the label's other artists for years to come.Esham and Kid Rock were paid to appear on the debut "Insane Clown Posse" album to increase the album's marketability. The group and their label began to gain moderate popularity in the Detroit area following the releases of Carnival of Carnage and Beverly Kills 50187, as well as through their extensive amount of independent promoting. After Carnival of Carnage John Kickjazz left the group and was replaced by Gree-Z for Beverly Kills 50187. Afterwards, Gree-Z then left the group and the trio has now stayed a duo.