Psycho Bunny

Psycho Bunny is a men’s clothing company based in New York, founded in 2005 by Robert Godley and Robert Goldman.

Handmade from English silk, their first collection of neckties introduced the signature long-eared, crossbone-clad lagomorph icon to the world. Inspired by the 17th-century non-conformist maritime marauders and secret societies like the infamous Skull & Bones, Godley sketched a logo on a napkin. "When I showed that tie to a buyer, she said, 'Look at the psycho bunny!'" Godley says. "The name stuck."

"The schoolboy romance of it is this whole Jolly Roger thing," says Godley. "In the 17th century, pirates were the democracy. They're all about risk and reward."

Psycho Bunny "uses English silks made in a 270-year-old mill that are then sewn by hand in Mr. Goldman's family-owned third-generation tie workshop in Belleville, N.J. The collection has grown to include polo shirts, swim trunks and socks."

Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts, cashmere scarves and socks, and other men's apparel items. Psycho Bunny's sales have grown by roughly 25% since Godley and Goldman founded the brand.

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